National branding must accommodate international integration and sustainable export development, according to experts at the annual brand forum organised on Friday by the Viet Nam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade (MoIT).
Viet Nam must reach a higher level of national and international branding on its path to economic and societal development. This was the consensus at a conference on green growth development strategy held yesterday in Ha Noi.
Developing a national brand is a critical part of the country''s
international integration efforts, Deputy Minister of Industry and Trade
Do Thang Hai said.